Fresh insight into Surf Coast visitors

Tourism attracted more than 2.1 million visitors to the Surf Coast who spent over $430m during 2016. This is the latest data from Tourism Research Australia summarised in a Surf Coast 'Visitor Insights' publication.

Worth over $1 billion annually, Surf Coast Shire’s economy continues to experience strong growth. Strong population growth will see a need to create approximately 2,000 additional jobs by 2031 in the shire.

A distinctly different economy to surrounding regions, with tourism and surfing sectors playing a key role.

It is estimated that over $42 million in wages and salaries is attributed to tourism in Surf Coast each year.

Of the 5 million visitors travelling along the Great Ocean Road 42% of those visit the Surf Coast Region, making our patch a very popular destination.

With over 200 events held in the Surf Coast , resulting in 3,300 International attendees, over 240,000 participants, with a media exposure reaching over 40 million people, we can see why events bring big benefits to the Surf Coast.

These are just some of the Insights the Visitor Insights 2016 publication provides, along with a range of visitation data including visitor expenditure, numbers, popular activities, profiles and patterns for Surf Coast Shire.

Download the latest Visitor Insights from www.surfcoast.vic.gov.au.